Are You Maximizing Lead Nurturing for Stronger ABM Results?
Due to its personalized nature, account-based marketing relies on immediate connections. Instead of nurturing every lead like an ordinary strategy, ABM (Activity Based Management)
Read More10 MIN read • November 14th, 2024
Having trouble converting your leads into customers?
A study by HBR shows that companies who create an easy buying process are 62% more likely to win a high-quality sale. However, it’s easier said than done.
Read More10 MIN read • November 7th, 2024
Trends Shaping B2B Marketing
The B2B marketing landscape is constantly evolving. B2B marketers are faced with the need to constantly update and reinvent themselves to meet the needs of their buyers more efficiently.
Read More10 MIN read • October 24th, 2024
Why Content Syndication is the Lead-Gen Opportunity you are Missing Out on
Content syndication is a powerful brand-growth strategy central to your content-based marketing. The appeal of content to b2b buyers has not diminished and the types of content that appeal to B2B audiences are only widening.
Read More10 MIN read • October 17th, 2024
The Power of Intent Data in B2B Demand Generation
Any B2B marketing strategy performs better when it is driven by reliable buyer data. While traditional customer data is broader in context and insight, intent data is buyer-focused. With traditional customer data, marketers gain insight into general trends.
Read More10 MIN read • October 10th, 2024
The Art of B2B Content Syndication
Content syndication is integral to a well-defined b2b marketing strategy. It increases the lifespan of your existing content. Whitepapers, e-books, case studies, study reports, and webinars, are some examples of content that can be syndicated.
Read More10 MIN read • October 3rd, 2024
15 Essential Techniques to Reduce Your Sales Cycle
Reducing your sales cycle is vital to building a successful business. Too often, sales teams spend too much time on the front end—contacting potential customers—instead of focusing on closing the sale.
Read More7 MIN read • April 7th, 2024
An Introduction to Sales Funnel
An important goal of any product or service selling business is sales. As we understand sales, it can take a small start-up with no brand presence or market visibility to heights beyond ones imagination.
Read More7 MIN read • March 13th, 2024
10 Sure Shot Ideas for Lead Generation that Work sales
It can be frustrating when leads aren’t being generated. A lead is simply a potential customer who has shown an interest in your product or service. But generating leads can be a daunting task..
Read More7 MIN read • February 10th, 2024
Everything You Need to Know About the Sales Cycle Reduction sales
When selling products or services, efficiency is key. And to be as efficient as possible, it’s important to understand the sales cycle – the various stages that a potential customer goes through from research to purchase.
Read More7 MIN read • January 8th, 2024
