The average human attention span on a screen has drastically reduced over the years, to less than a minute. It is at 47 seconds, according to a CNN report. Does this short attention bother you?
No? It should!
Your B2B marketing success depends on two key factors – attracting the attention of your buyers and retaining it. While attracting attention raises brand awareness and familiarity, retaining attention helps you communicate your message, engage buyers, and evoke the next best actions.
Your buyers’ attention span is important because it impacts how your marketing messages are processed. If you want to maximize your brand impact, then you need to maximize their attention on you. Here are some ways to retain your buyer’s attention:
A majority of buyers, especially software buyers, seek vendor provided data assistance early in their purchase process, according to a Buyer Behavior Report by G2. The vendor discovery and research phases are the critical phases where your insights can make a great difference to buyers. Offering such assistance is possible only when you have reliable insights into your buyers’ needs and goals at every stage of purchase.
FinalFunnel’s data insights from its in-house repository, first and second parties, and data partners, power your core marketing infrastructure to proactively reach and engage buyers. With our targeted ICPs and buyer profiles, access accurate buyer insights for powerful decision-making.
Cut through the massive cluster of outdated buyer data with up-to-date insights into their contacts, purchase goals and pain points. This goal-directed reach enables you to capture your buyers’ attention organically and instantly.
A majority of customers (73%) expects you to be tuned to their “unique needs,” Salesforce states. So, the generic “Dear Joseph/Laura” emails, or over-friendly and seeking-to-please chatbots, are not going to make the cut. You need to create genuine moments of truth for your buyers throughout the purchase funnel, which demands an understanding of them at the granular level.
Going beyond the conventional demographic information, dig deeper to learn about the stakeholders involved in a purchase, the decision-makers, and the priorities of diverse stakeholders.
FinalFunnel’s buyer personas and data-driven strategies give you insights into buyer motivations, preferred channels of engagement, pain points, and their choice of content.
Leverage our data-drawn intelligence to hold your buyers’ attention by offering the right content at the right time through their preferred channels. This buyer enablement makes critical decision-making easier at every step for buyers, which increases decision-making confidence four times higher, according to Gartner.
The more you succeed in capturing and retaining your buyers’ attention, the greater their decision-making confidence. B2B buyers who feel confident about making decisions in their purchase journey are 2.6x more likely to be your repeat customers, says Gartner.
Seize your buyers’ attention by turning your attention toward their pain points and addressing them efficiently. FinalFunnel’s partnership simplifies your data pipeline, boosts your marketing with real-time analytics, and accelerates growth with data-backed demand generation and digital marketing strategies.
Learn why FinalFunnel is a preferred demand gen and data partner for our clients. Talk to us to find out how our strategies can help you match rising buyer expectations.