Torchbearers of Sustainability
A technology company that takes its sustainability goals seriously is advancing fast to reduce emissions and source most of its energy from renewable sources. Keen to take action for climate change, initiating a circular economy, and championing social responsibility across its supply chain, the company spearheads the real meaning of sustainable goals and stands as an example for peers in the industry. Pushing boundaries with their sustainable production, they use circular materials, reduce resources, and facilitate reusability. Thus, from production to packaging, the firm is committed to scalable recyclability in the near future. Furthermore, the company sought to convene a webinar that described the goals, trends, and future of sustainability alongside emerging priorities for the coming year. It was a unique opportunity for the company to learn from the most active performers of sustainability who would respond to queries revolving around building and marketing better digital products.
Strategizing the convention
Online seminars are increasingly popular due to their versatile nature. They make knowledge-gathering from anywhere at any time extremely easy, giving participants an opportunity to learn from the best in the industry. The success of the webinar hinged on getting the right kind of participants, a classic case where quality is more important than quantity. A demand gen strategy with a primary focus on the Midwest, followed by the rest of the country, was the need of the hour to allure the right kind of audience. Buyer personas included classification based on groups and individuals who would be impacted by the scenario. The promotion cycle duly recognized product leaders and experts, particularly from the fields of product management, marketing, design, and brand, who would provide pertinent responses to specific product-based interrogations. An omnichannel approach created instant awareness in the existing community, driving visitors to the company’s web space. Professional networking platforms were used to hosted ads and send personalized invitations garnering targeted accounts.
Results
290 + Registrants
700 + Member Growth