Blogs

Buyer personas are semi-detailed insights into your ideal customers. They give details such as your buyers’ demographics, purchase goals and buying preferences. Buyer personas play a significant role in a business’ product development and marketing decisions.

10 MIN read • March 20th, 2025

Revenue from email marketing is estimated to exceed $9.5 billion (USD) in the current year. There are only a few, if any, marketing channels that can boast such an ROI (return on investment) on average.

10 MIN read • March 13th, 2025

Companies with misaligned sales and marketing teams experience expenses of $1 trillion annually, according to a Harvard Business Review resource. On the contrary, companies with a priority mindset toward sales-marketing alignment exceed customer acquisition goals.

10 MIN read • March 7th, 2025

According to a Gartner survey, just 24% of CMOs have the essential marketing budget to implement the strategy set for the current year. The challenge facing marketers, according to Gartner, is doing more with less. Marketers, amidst such critical budget constraints, can still make the most of their budgets and achieve efficiency.

10 MIN read • February 27th, 2025

Content marketing is a business strategy involving creation and distribution of content assets to attract new audiences and retain existing ones. Demand generation is a process that creates demand where there is none and increases existing demand for your solutions amongst prospects.

10 MIN read • February 21st, 2025

Organizational outlook in the B2B industry has shifted from “How can I address this problem?” to “Who should I trust to solve this problem for me?” This shift in mindset is the very essence of nearbound marketing, which relies on trusted networks to generate demand.

10 MIN read • January 30th, 2025

B2B demand generation has evolved from being just a lead-generating strategy to becoming a critical element that drives a business’ long-term growth and revenue.

10 MIN read • January 24th, 2025

In a world of competition where B2B companies outcompete each other for the client base, traditional methods of marketing to get as many clients as possible are no longer efficient.

10 MIN read • December 26th, 2024

Email marketing is one of the most effective marketing channels. It can be cost-effective even for small businesses. It's personal, customizable, and reaches a large number of people immediately.

10 MIN read • December 19th, 2024

With 77% of b2b buyers rating their last purchase as either difficult or complex, it becomes critical for B2B businesses to rethink their marketing and buyer experience strategies.

10 MIN read • December 12th, 2024

Demand generation or demand-gen serves as an organization’s inbound or outbound marketing strategy to create results for the long-term.

10 MIN read • December 5th, 2024

Lead generation is a key indicator of a business’ growth. Lead generation cost is critical in assessing marketing ROI. Businesses with revenues less than $500 million spend about $180 per lead.

10 MIN read • November 28th, 2024

Brand marketing refers to the marketing that your organization undertakes to render a unique image to your brand.

10 MIN read • November 21st, 2024

Due to its personalized nature, account-based marketing relies on immediate connections. Instead of nurturing every lead like an ordinary strategy, ABM (Activity Based Management)

10 MIN read • November 14th, 2024

A study by HBR shows that companies who create an easy buying process are 62% more likely to win a high-quality sale. However, it’s easier said than done.

10 MIN read • November 7th, 2024

The B2B marketing landscape is constantly evolving. B2B marketers are faced with the need to constantly update and reinvent themselves to meet the needs of their buyers more efficiently.

10 MIN read • October 24th, 2024

Content syndication is a powerful brand-growth strategy central to your content-based marketing. The appeal of content to b2b buyers has not diminished and the types of content that appeal to B2B audiences are only widening.

10 MIN read • October 17th, 2024

Any B2B marketing strategy performs better when it is driven by reliable buyer data. While traditional customer data is broader in context and insight, intent data is buyer-focused. With traditional customer data, marketers gain insight into general trends.

10 MIN read • October 10th, 2024

Content syndication is integral to a well-defined b2b marketing strategy. It increases the lifespan of your existing content. Whitepapers, e-books, case studies, study reports, and webinars, are some examples of content that can be syndicated.

10 MIN read • October 3rd, 2024

Reducing your sales cycle is vital to building a successful business. Too often, sales teams spend too much time on the front end—contacting potential customers—instead of focusing on closing the sale.

7 MIN read • April 7th, 2024

An important goal of any product or service selling business is sales. As we understand sales, it can take a small start-up with no brand presence or market visibility to heights beyond ones imagination.

7 MIN read • March 13th, 2024

It can be frustrating when leads aren’t being generated. A lead is simply a potential customer who has shown an interest in your product or service. But generating leads can be a daunting task..

7 MIN read • February 10th, 2024

When selling products or services, efficiency is key. And to be as efficient as possible, it’s important to understand the sales cycle – the various stages that a potential customer goes through from research to purchase.

7 MIN read • January 8th, 2024