A Global Leader in Financial Services
Morgan Stanley employs more than 82,000 people worldwide and is a leading name in the global investment banking and wealth management sector. With more than 42 countries, the company earned a respectable name as a global financial services provider. Their commercial banking market is highly competitive while it finds its profitability in institutional securities, wealth, and investment management segments. The company recorded around $53.7 billion in 2022 as net revenue. In the same year, it also repurchased outstanding common stock worth $9.9 billion. Morgan Stanley believes that its clients’ success is due to their global presence, which invites differentiated customer feedback, helping them improve. Furthermore, the finance giant is keenly focused on technological innovations, which is key to dissipating easily usable, secure platforms for all their associates. Besides, they also foster a transparent and integrated strategy revolving around diversity, equity, and inclusion for all their employees. The company wanted to share a comprehensive study with their existing and potential clients, providing them with proof-driven knowledge about the benefits of ESOP.
Chasing a Red Herring
Workplace benefits are a big part of enterprise employee retention strategies, and workers in financial distress can actually seek relief from their employer. The COVID-19 pandemic left several financial gaps in people’s lives, which meant taking the initiative to close this gap by maximizing their financial benefits. With an inclination to better their employees’ financial well-being, every company must position itself appropriately through an ESOP program where workers with an ownership interest in the enterprise get direct stock partnerships, increasing their equity exposure and accumulating wealth in the long term. Challenges were identified when targets lacked pertinent knowledge about the plan and wanted to exchange information with other HR departments, which did not go as planned.
Unruffling Feathers
Continuous research and knowledge-gathering helped us lead the client to the right base audience. Instead of HR departments, a mixture of finance and accounting departments was interviewed to collate the required information about ESOP, its dissipation, and the role it played in employee reprieve. A targeted interrogative was adopted to ensure that appropriate and relevant information was obtained from the prospects.